Lean Implementation in
Sales and Marketing

ENQUIRE NOW

Accelerating Sales and Marketing Performance
with Lean Kaizen Strategies

Lean Improvement in Sales and Marketing focuses on streamlining processes, eliminating inefficiencies, and maximizing value delivery to customers. We help you achieve sustainable growth by aligning the sales and marketing team, implementing improvement and breakthrough sales and marketing strategies, focusing on high potential markets, products and sales and marketing initiatives based on 80/20 principles.

Creating a customized Lean improvement plan for your sales and marketing teams involves analyzing current processes at gemba, identifying inefficiencies and improvement areas and implementing strategies to streamline workflows, eliminate non value adding activities, and enhance value delivery.

Our Sales and Marketing Lean Consulting Experts bring in deep industry insights, lean tools, sales & marketing experience and customized approach to realise full potential of sales and marketing efforts driving higher ROI, increase in market share and significantly improve sales and marketing team productivity.

We empower businesses to achieve sustainable growth by placing customers at the heart of every decision. Through integrated sales and marketing continuous improvement strategies tailored to unique needs, we help companies improve their sales and marketing productivity, performance and profitability by more than 30%.

Operational Excellence in Sales and Marketing

CI Implementation

Increase focus on improvement and breakthrough initiatives for sales and marketing team

Sales - Marketing Alignment

Align marketing initiatives with sales targets to achieve common business goals and strategies

High Potential Focus

Transform sales team efforts to focus on high impact markets, segments or opportunities that yield higher output in less time and costs

MUDA Elimination

Accelerate performance of sales and marketing team by eliminating non-value adding activities

Employee Ownership

Create ownership and accountability towards achievement of goals targets and improvement projects.

Our Impact in Sales & Marketing

+ 0 % +50

increase in achievement of sales targets

+ 0 % +50

increase in sales team productivity

+ 0 % +30

increase in market share

0 % -95

reduction in stock outs

Our approach to Lean Kaizen Implementation in Sales & Marketing

Assessment & Gap Analysis at Gemba
  • Gap identification through SWOT analysis, root cause analysis
  • Data analysis at gemba for validation
  • Identification of key improvement projects to close gaps
  • Setting of improvement targets and projects
Sales & Marketing Team Training
  • Create project charters and implementation plan
  • Training on Lean basics and Key Lean tools as per project scope
  • Training to sustain continuous improvement activities and projects
  • Training to review project effectiveness
Lean Kaizen Implementation
  • Conduct Lean Kaizen workshops
  • Identification and validation of major gaps through Gemba visits
  • Structured problem solving techniques and lean tools implementation
  • Establish Standard work for sales team
Proactive Goal Management
  • Regular weekly meetings and reviews
  • Review project work in progress, results achieved
  • Implementation of Proactive actions to attain set targets
  • Enforcement of standards

Key Lean Tools used in Sales & Marketing

80/20 Principle

Loose brick strategy

Differential selling

Root cause analysis

Daily Work Management

Customer Kanban


What to Expect

Increase in
Market Share

You will see an increase in sales numbers, faster growth in new markets, increase in brand awareness and repeat sales.

Increase in
Sales per person

Your teams will start delivering higher results and achieve sustained momentum with the same resources and costs.

Increase in
Customer Satisfaction

We will co-work with your team and implement strategies customised to the needs of customers and market leading to repeat sales.

Product Availability with Zero Stock outs

We help teams implement effective lean tools ensuring product availability and elimination of stock outs in supply chain.


Our Clients Results

CASE STUDY

Salt Company boosts Sales Productivity and Market Share through Operational Excellence

Sales and Marketing

A combination of restructuring sales teams with goal alignment and implementation of lean tools like differential selling, customer kanban, root cause analysis and daily work management significantly improved sales team productivity and market share.

Integrating Lean principles and strategies into Sales and Marketing helps organisations significantly improve performance and deliver customer value.

Connect with our Experts!

With experience across diverse industries and challenges, we deliver unparalleled insights and solutions especially designed as per the needs. For more details, contact us today!

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