Sustained profitable growth starts with continuous innovation. Success depends on how quickly and effectively you can bring new products and services to market. To achieve this effectively, you need a more efficient approach to product development and R&D—one that aligns with customer expectations, lower costs, reduces complexity, and supports your sustainability objectives.
By embedding Lean principles into the New Product Development (NPD) and Research & Development (R&D), organizations can eliminate waste, accelerate product development and adopt a more efficient approach from product design to execution.
Lean techniques such as the Production Preparation Process (3P) incorporate manufacturability, cost efficiency, and quality considerations early in the design phase, minimizing late-stage redesigns and ensuring products are built right the first time. This enables faster time-to-market, reduced rework, and greater value delivery with fewer resources.
We help you address key priorities in new product development by applying effective Lean Kaizen tools across the entire R&D and new product development cycle. Lean in NPD targets reduction of waste in two key phases of new product development – Engineering and Product development process. Here are the key principles of Lean applied during New product development.
Unlike the traditional process of using market research data, surveys, market trends etc, lean focuses on getting the deep knowledge that establishes a concrete understanding of customer-defined value. This process covers understanding the customer value at gemba and taking direct feedback from the end user.
Maximize product success at the lowest cost by addressing key decisions early in the process. Lean NPD activities such as Set based engineering, portfolio and resource management are used to create a strong foundation in the beginning of the NPD process. Focus is to explore and resolve technical issues with a team of experts early to minimize late changes.
A clear process with defined milestones is set up to ensure smooth flow of the product development process. Lean NPS process ensures activities are coordinated across teams, and workloads are balanced to avoid bottlenecks. Detailed scheduling and flexible capacity are used to maintain process efficiency with focus in NVA elimination across the process. Standardisation and Quality gates are used to catch defects early and to minimize variation and delays.
Accelerating product development and R&D with Lean Kaizen not only reduces costs, it creates a competitive edge by delivering faster innovation, higher quality, and a more agile response to market needs.
Reduction in development cycle time
Decrease in prototyping costs
Fewer defects in testing
Boost in R&D team productivity
Lean eliminates bottlenecks in prototyping, testing, and validation, enabling rapid iteration cycles that reduce development timelines without impacting quality.
Elimination of non-value-adding activities and improved resource productivity directly reduce development costs and maximise ROI.
Shift focus from trial & error development to data-driven decision-making, ensuring that only the most viable, high-potential ideas advance.
Address current operational inefficiencies, adopt industry best practices, and develop an efficient model for on-time large-scale operations.
Lean enables real-time alignment between R&D, engineering, marketing, and operations ensuring products are designed with both technical excellence and market needs in mind.
Through iterative testing, rapid feedback loops, and early-stage validation, Lean identifies potential flaws before they escalate, reducing costly late-stage failures.
With experience across diverse industries and challenges, we deliver unparalleled insights and solutions especially designed as per the needs. For more details, contact us today!