Lean Kaizen in Sales and Marketing

You must be thinking how Lean Kaizen can bring change in sales and marketing? Lean Kaizen can help reduce cost of sales and increase sales growth by minimising non-value adding activities resulting:

  • Improvement in Sales team productivity

  • Reduction in Sales Loss

  • Improvement in Data analysis & Actions

  • Incremental Sales of High Value Products

  • Improvement in Customer Satisfaction

Its time to transform your sales team and improve their performance drastically.

Key Lean Kaizen tools that drive change in Sales and Marketing performance:

  • Process Mapping & Brainstorming to identify MUDA (wasteful activities) done by each sales person (supported by data on sales per person, visits done, clients conversion ratio)

  • Root cause analysis (Pareto – Cause & Effect – Validation – Why Why Analysis – Corrective Preventive actions) to identify and minimize reasons for gaps in achievement of targets

  • Standard work (Use of SOPs for customer interaction, visits, customer reviews)

  • Hoshin Kanri (Goal setting, Performance reviews, Gap Analysis)

  • Kanban to minimise Sales Loss

  • 5S in Office

Our consultants help to engage sales and marketing team in a way that will drive them to adopt, implement Lean Kaizen and deliver results.